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The cloud and digital technologies have led to a dramatic overhaul of everyday life. We no longer shop, play, date and especially work like we did just twenty years ago. When we look around, we see major big-box retailers going out of business not because they didn't have clean, well-stocked stores but because they failed to evolve a digital strategy to utilize those stores. The process of digital transformation is remaking everything. But ...

Facebook and Google have changed the way customers begin their relationship with your neighborhood business. Customers are now more likely to find you through these activities than you are to find them through traditional advertising methods. A neighborhood brand is your way of ensuring that these changes benefit your business. Neighborhood Brands is your guide to using the Internet to acquire and engage local customers. This book answers the ...